The JoB:
establish a unifying look and feel for MSNBC’s Instagram.
OUr aPprOACH:
Improve and modernize the way MSNBC shares News on Instagram.
Go beyond today’s headlines with several programs to highlight MSNBC’s personality.
Guidelines
We introduced templates and guidelines to help provide a foundational look-and-feel for a variety of MSNBC News posts.
improve & modernize news Posts
Templates provided both color cues and text callouts to be impactful across breaking news and even elections.
success
MSNBC saw an increase in +100K followers within the first month.
QUOTES
We created a recurring, design-driven post that highlights quotes,
from talent and newsmakers.
In this recurring series of posts, we highlight the Road Warriors and get to know them better by asking them:
What item(s) in your bag can’t you travel without when you’re pounding the pavement and chasing stories?
Keeping the MSNBC brand voice in mind, these posts are lighter in tone and reveal the Road Warrior’s personality using playful animations and direct quotes from each.
The MSNBC archive Is Vast.
we created a custom template to feature footage on prominent days in history.
#onthisday
In the interest of building organic engagement, we built stories and feed posts for the hashtag #onthisday, which has nearly 600K posts to-date.
By using bookends we visually emphasized the archived footage we edited and encouraged viewers to “swipe up” for more.
Let’s get followers familiar with MSNBC talent.
Compositions include a simple, but bold quote overtop images about an issue they feel is most pressing for 2019.
Interspersing these posts will breakup MSNBC news heavy feed to highlight talent.
We spent a day at the MSNBC offices taking photos.
These photos provide a peek behind the curtains of MSNBC Rockefeller studios: the objects and ephemera that make the news work.
